LinkedIn Stories are alive until the end of September.
LinkedIn announced that the company is shutting down its stories feature. Liz Li, senior director of product, says: “remove the current Stories experience by the end of September.” Linkedin launched its stories feature in February 2020.
The reason ti shutdown stories according to LinkedIn is that the company analyses that users don’t want disappearing videos on the most formal social media application.
“In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting. Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise.
You want more creative tools to make engaging videos. With Stories, members could use Stickers and ‘The Question of the Day’ prompts to make videos more creative and engaging. But you want even more ways to spruce up those videos in a professional context, and you want to do so across LinkedIn.”
“LinkedIn following Twitter’s
By shutting the Stories, LinkedIn is following Twitter’s footsteps. Twitter planned to shut down the “Fleets” feature because Twitter stories didn’t get the benefit that they were expecting.
“We hoped Fleets would help more people feel comfortable joining the conversation on Twitter. But, in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets as we hoped.”
-Ilya Brown, Twitter’s vice president of product, said on Twitter’s blog.
Two of the biggest social media applications closing their stories means that more social media apps can follow them. Pioneers of expiring stories feature Snapchat and Instagram don’t seem to follow LinkedIn and Twitter.
Let’s see folks!