Developers are not interested in Mac App Store, research shows

Perhaps Apple policies are responsible.

Developers are not interested in Mac App Store, research shows
Mac App Store | Image 9to5mac

New Research Shows that the interest of developers in releasing new apps in the Mac App Store is gradually decreasing. Mac App Store is not as old as iOS App Store, but still, Mac App Store has been around for more than a decade.

AppFigures’ research revealed that since the start of the current year the number of new apps released on the Mac App Store is decreasing steadily.

In January 2021, more than 400 apps were published on the Mac App Store. In June, this number was dropped to 300 and in August this number is less than 200.

In 2020, developers released, on average, 392 new apps to the Mac App Store every month. The actual figures range between the low 300s and low 400s, so the average is a fair estimate. But our story continues because so far in 2021, the average number of new Mac apps has dropped to 343, with the variance growing drastically and the low end dropping into the low 200s.

Graph of app released on mac app store by month

The main reason for this decline is unknown because Apple never speaks about these types of  “Faults.” The reason for this can be that Mac App Store is just a product for Mac users which they never need. They can download apps from developer’s websites because unlike iOS macOS allowed users to download and install third-party apps. Another reason can be that in Mac App Store there is no easy way to offer trials and discounts on the apps for developers. Apple also takes 30% of any purchase made through its app stores. This can also be the reason that why developers are disliking because there are many ways to disturb mac apps efficiently than Mac App Store.

With the new M1 processor, the promise of iOS apps on desktop became real, and I see a lot of potential there for many developers. But… the way I see it, this can go in two very different directions. Once enough M1-equipped computers are in the hands of consumers, and given how many apps will become available instantly, users will be forced to use the Mac App Store to get apps. Or, another possibility is that because the Mac App Store isn’t a destination at all, users will skip the experience altogether and continue to use iOS apps where they were intended to be used, on phones, and this opportunity will die.


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