Amazon review fraud: brands getting banned.
Amazon has now permanently banned 600 Chinese brands and with their3000 seller accounts because of user review frauds, Amazon reported to The Verge – A popular technology news website.
“Amazon says that’s the grand tally after five months of its global crackdown, and it’s no longer being shy about why: a spokesperson tells us these 600 brands were banned for knowingly, repeatedly and significantly violating Amazon’s policies, especially the ones around review abuse.”
Nicole Ngyuen, from The Wall Street Journal, reported about how the vendors like RAVPower are using gift cards to get reviews.
The Verge’s Sean Hollister said: “I’ve been collecting cards like this as well. Amazon banned the practice of incentivized reviews in 2016, but it’s a tricky business: some of these offers are disguised as a VIP testing program or an extended warranty. Other companies only offer incentives after you’ve left a bad review — they’ll give you a free product or offer a “refund” of free money, no return required, as long as you’ll delete your negative review.”
But, some high-profile companies like “Aukey,” which was banned by Amazon back in May, are selling their products using sub-brands. You can find products from Aukey and RAVPower on Amazon even they are banned. “We’ve asked Amazon to explain its policies around ban dodging,” says The Verge.
“Amazon works hard to build a great experience in our store so that customers can shop with confidence and sellers have the opportunity to grow their business amid healthy competition. Customers rely on the accuracy and authenticity of product reviews to make informed purchasing decisions and we have clear policies for both reviewers and selling partners that prohibit abuse of our community features. We suspend, ban, and take legal action against those who violate these policies, wherever they are in the world.
We will continue to improve abuse detection and take enforcement action against bad actors, including those that knowingly engage in multiple and repeated policy violations, including review abuse. We are confident that the steps we take are in the best interests of our customers as well as the honest businesses that make up the vast majority of our global selling community.”
-Amazon’s statement to The Verge